I seem to post a lot on here these days about personas and photography.
I hope this is indicative of people paying photos more attention and creating better photos to accompany their UX deliverables.
This latest example by Jason Traviscaught my eye because the objects beneath the people help to tell us a bit more about that person. Perhaps this was for a bag design project?
What would be cool are persona photos that demonstrate key behaviours in some way.
I’m going to have a think about that for my next persona project.
Some thoughts from Dave Rupert on where we are with responsive images
MailChimp have posted a really interesting article that tells the story of how their new personas came to be.
I like their idea of getting large portrait photos of their personas framed and hung in their office.
In the article Gregg describes the value of this…
“…so we could better empathize with them, and in turn design for and delight them..”
Yet another nice example of how photos can be used effectively within the user centred design process.
I spotted this tweet recently and was interested to see that ASOS were increasing the size of photos to be the same size on their category pages as their product pages.
I think this is indicative of how important the photos are on category pages to allow customers to scan for products they might be interested in.